NASCAR lays the fastest track for sponsors in all of sports.
As far as fans are concerned, sponsors are part of the family,
and they recognize these family ties by seeking out and using
the products affiliated with NASCAR. NASCAR fans demonstrate a
72% brand loyalty factor, while 44% of fans actually switched
brands to support NASCAR Sponsors.
One of the key factors for sponsors is that NASCAR’s
10-month season keeps the sport top-of-mind throughout
the year.
“NASCAR fans are devoted, not just to the races,
cars, and drivers, but to the corporations whose corporate
logos adorn them.” – Washington Post
Of the 83 million NASCAR fans, 32 million, or 38%,
are avid fans that search out NASCAR everywhere by watching
races on television, attending races, and buying NASCAR
products. 40% of fans are women, making NASCAR one of
the most gender-neutral professional sports. 64% have
attended college and 41% earn over $50,000 a year. 78%
are in the 18-54-age bracket, the big-spending demographic
group that sponsors value most. NASCAR fans are 94%
more likely to have positive feelings about sponsors
products and services, and are twice as likely to buy
them.
NASCAR gives sponsors access to the most emotionally
charged fans in the sporting universe… passionate
fans who support the sport and its sponsors.
We will devise a hassle-free sponsorship program that
is cost-effective, increases brand awareness and generates
results. Furthermore, we will find a race team and
driver that fit your image and desired style of communication.
